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Single product store vs Niche Store - tobeornottobe - Jun 9, 2020

Hey I just recently joined this forum in hopes of learning more about Ecom since I want to be opening my own store. I was wondering do you guys think it’s better to have a single product store and focus all your attention on that or have a niche store ?
Thank you


RE: Single product store vs Niche Store - Acetrap - Jun 9, 2020

If you are starting out i would recommend niche store so you can test more products faster. If you don't know you have a winner you will be spending too much time on building stores instead of marketing which brings in the money.


RE: Single product store vs Niche Store - tobeornottobe - Jun 9, 2020

(Jun 9, 2020 12:53 PM)Acetrap Wrote:  If you are starting out i would recommend niche store so you can test more products faster. If you don't know you have a winner you will be spending too much time on building stores instead of marketing which brings in the money.

That makes a lot of sense. Thank you very much!


RE: Single product store vs Niche Store - Meow - Jun 9, 2020

Niche store unless you're 100% certain you have a winning product.


RE: Single product store vs Niche Store - Ivex - Jun 10, 2020

(Jun 9, 2020 01:19 PM)Meow Wrote:  Niche store unless you're 100% certain you have a winning product.
I've seen all the advice being the other way round. Have a single product store as niche stores require HUGE budgets in order to break into the market and single products have a focus, people are going on your store to get that specific product.


RE: Single product store vs Niche Store - Meow - Jun 10, 2020

(Jun 10, 2020 06:58 AM)Ivex Wrote:  I've seen all the advice being the other way round. Have a single product store as niche stores require HUGE budgets in order to break into the market and single products have a focus, people are going on your store to get that specific product.
You can have a niche store where you'll advertise a single product.

If that product becomes a winner, then make a one product store around it and advertise it.

If that product doesn't end up working, test another one.

You can't test products on a one product store.

Creating a one product store (as a beginner), without doing prior extensive research, is a recipe for disaster.

You'll end up wasting time and money for something that might or might not work.


RE: Single product store vs Niche Store - tobeornottobe - Jun 10, 2020

(Jun 10, 2020 06:58 AM)Ivex Wrote:  I've seen all the advice being the other way round. Have a single product store as niche stores require HUGE budgets in order to break into the market and single products have a focus, people are going on your store to get that specific product.

It’s funny that you say that because from all the research I’ve done it has been recommended to do a one product store but having a niche store does make sense in regards to not having to make multiple stores and all that stuff.


RE: Single product store vs Niche Store - Ivex - Jun 10, 2020

(Jun 10, 2020 07:25 AM)Meow Wrote:  You can have a niche store where you'll advertise a single product.

If that product becomes a winner, then make a one product store around it and advertise it.

If that product doesn't end up working, test another one.

You can't test products on a one product store.

Creating a one product store (as a beginner), without doing prior extensive research, is a recipe for disaster.

You'll end up wasting time and money for something that might or might not work.
So you mean having a niche domain to test single products?


RE: Single product store vs Niche Store - diablospartan - Jun 10, 2020

In the begining you need to test a lot of products until you find the lucky products and after than you can be more focused