AI Quote: Cher's 1998 hit "Believe" popularized the use of Auto-Tune as a prominent, deliberate vocal effect, not just for pitch correction, leading to the "Cher effect" and influencing the sound of pop, R&B, and hip-hop, including its adoption by rappers and other artists as a creative tool. The producers used extreme, rapid Auto-Tune settings to create a distinctive, unnatural vocal sound that Cher insisted remain in the song, though the producers initially tried to disguise the technology.