Im gonna teach you how to make text like this:
Spoiler (Click to View) [IMG]http://img267.imageshack.us/img267/4338/outcomex.png[/IMG]
Well lets start.
1. Go to the mograph tab and select motext(if ur inside R12!).
Spoiler (Click to View)[IMG]http://img842.imageshack.us/img842/5816/18621867.png[/IMG]
2. Duplicate it by selecting the motext in the object's tab click it the hold down "ctrl" and drag the motext down or up.
Spoiler (Click to View)[IMG]http://img21.imageshack.us/img21/8000/48745228.png[/IMG]
3. Increase the depth of both the motext's in the object tab to 150 and 125 drag the 125 motext down to the Z axis(blue arrow).
Spoiler (Click to View)
[IMG]http://img534.imageshack.us/img534/3306/20369050.png[/IMG][IMG]http://img442.imageshack.us/img442/9048/63722466.png[/IMG]

4. Now go to the caps tab inside the motext put start and end to fillet cap increase the steps to 5 and the motext with the value 125 the radius up to 10.
Spoiler (Click to View) [IMG]http://img600.imageshack.us/img600/4691/30984493.png[/IMG][IMG]http://img585.imageshack.us/img585/3442/38928523.png[/IMG]
5. Now add two different materials to the motext objects.
Spoiler (Click to View)[IMG]http://img408.imageshack.us/img408/4801/99252782.png[/IMG]
6. We're done I know its a short tutorial but i'm worse in lightning and texturing.

Font is called running Shoe.
If you follow this download link you will get the C4D file:
Download link
Note the textures are not included due copyrights of Grescalegorrilla