(Dec 28, 2014 11:09 PM)cortz Wrote: The main idea is meant to be recognizability rather than how you literally interpret it.
When you see this:
[img]http://textileexchange.org/sites/default/files/membership/nike-orange-swoosh.gif[/img]
Do you go about calling it "the checkmark" and spend months trying to figure out what it is. (hopefully) not, and you can recognize it as Nike.
Brand recognizability via a symbol is much faster than having to read, it also is universal and understandable no matter what language it's interpreted in.
I'm not saying all the ub's are with that in mind, but if you're attacking symbols because you can't read it then that's just hilarious.
You sir, are confused. Please return when you have found your lost mind.
