[James Burnham]

I want to promote an affiliate program with ads, but I hesitate a bit because I am not sure how I should word things to not trigger facebook banhammer. I will have to talk about money and I worry that facebook mods may consider it a get rich quick scheme.

Do you have any advice for that?

[Theocritus]

you just have to be very careful how you word it in regards to the TOS. that said you can still get the ad/ad account etc banned anyway if it triggers something. But as long as you make sure not to overstep in regards to the TOS, facebook will generally put it back up after you contact them about it

[Mr Professor]

Don't directly send them to your offer.

Send them to a lead magnet, collect their email and then set up an autoresponder sequence.

[Winds]

Don't directly send them to your offer.

Send them to a lead magnet, collect their email and then set up an autoresponder sequence.

That's what you should do ^

You can also build a landing page that once they'll click on a button (buy now/purchase now or something) they'll get redirected to the offer.