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How can I preserve the quality of an after effects project?

Basically I'm working on this set of designs, the size is pretty small they are for a shop the size is 391 x 218 and when I'm animating it in after effects everything looks good but once I export it with Adobe Media Encoder no matter if I export it as gif or mp4 it gets all blurry any suggestion would be really really appreciated thanks guys
The methods used for exporting through the Media Encoder are very outdated.

I would recommend exporting from After Effects to a JPEG sequence (make sure to use a folder for your destination) and using Photoshop or other tools to compile it into GIF.
[Image: 3f86f13104.gif]


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