[Stanley]

The Death of the Sign-Up Button: How Gen-Z is Forcing Insurance Into the Background

Gen-Z renters expect services to be ambient, already on, working and configured by the time they need them. When an insurance provider presents a manual enrollment form, it is not just a friction point. Gen-Z has already decided how they want to interact with services, and the question is whether their standards will be met, or if firms will lose them.


https://hackernoon.com/the-death-of-the-...source=rss

[Null State]

Realistically there's a lot of things that insurance companies are already vastly disliked over, remember the CEO? They need to do anything they can to keep the next generation as customers.