[Stanley]

The Tech Startup’s Guide to First-Time Advertising (TL;DR: Go Niche!)

With limited budgets, every dollar counts. Casting a wide net may feel “safe,” but it often leads to wasted impressions and low-quality traffic. Sites like HackerNoon or Stack Overflow make fertile ground for startup ads.


https://hackernoon.com/the-tech-startups...source=rss

[plops]

Decent reads and it makes sense.
Advertising and building clientele is the hardest thing. This is where I fall short big time.
Like it says, find a small niche and make that your wedge in

[JoshAllen]

Great read for people interested in advertising.

Always advertise in a way that is not annoying. Video ads and pop ups can be very annoying. Banners are much more effective in my opinion.

[Vectura]

Yeah, exactly. Going niche just makes way more sense for startups. Broad ads waste money fast, while targeting the right communities actually gets you people who care. It’s all about relevance over reach.

[Eran]

Definitely agree. Choose a niche and target your community wisely. That's how you succeed.

[DAL-SHA]

thats for people with budgets , not fat wallets , plus it targets certain audience i guess

[Hackers]

I completely agree with this. Niche down so you can really hijack buyer psyche with intent, urgency indicators, and other CRO focused design / store features.

It's easier to get a bigger conversion % when you niche down in my opinion

[leste]

Focusing on niche marketing and sites like HackerNoon is essential.