Hi there, based on my experience,
one of the best ways to promote Android apps is altering app stores. Besides Google Play, there are various other app stores on the online market where you can upload your app. Data shows that, if an app is submitted to other relatively less popular stores, it will increase the expected downloads 200% more compared to Google Play. These are some very good app stores that you should consider:
· GetJar
· SlideMe
· Opera Mobile Store
· AppsLib
· Amazon Appstore
· AppBrain
Collaborating with influencers is also a good way to promote your app. At the beginning, you should do everything to increase your app visibility, the more people it reaches, the downloads your app will get. You can cooperate with those influencers who are relevant to your app, they have a large number of fans, if they promoted your app, your app will get huge exposure. Most people prefer to follow others and be influenced by the words of some celebrities or well-known business people. So collaborating with these people can promote your app efficiently.
Social Media is another good way to market your app. Social media marketing is inarguably the most effective and economic strategy for app developers to publicize their app and make it viral.App developers can make use of social media sites like Facebook, Instagram, Twitter, etc. to promote their app. Tips on promoting app with social media:
· Create Value Based And User Generated Content
· Humanize Your Content With Social Media
· Reward Users for Social Shares
· Encourage Users To Share Your App Content
· Images Are Worth A Thousand Words
Besides promotion, you also need do something to increase the download rates. Getting positive app reviews is a great way to increase the download rates because 88% users trust reviews as much as personal recommendations, Users will be convinced when they see your app has gained many positive reviews from your former or existing users and choose your app.
Hope those methods are useful to you.